The rise of digital marketing has made it possible for anyone, anywhere in the world to compete in almost any industry. Getting your business directly in front of people who are actively looking for your products and services is now more achievable than ever before.
We offer completely customised services to help our clients generate leads and sales using the two of the most effective advertising methods that have ever existed: Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) – also known as Pay Per Click (PPC).
WHAT MAKES THESE FORMS OF ADVERTISING SO EFFECTIVE?
SEO and PPC allow you to promote your products and services to people who are actively seeking out what your business has to offer. These are people who are taking the time to type out specific phrases (e.g. ‘Web Design Manchester’) in the hopes of finding a solution to an existing problem/need.
They are what’s known as ‘red hot leads’ and if they aren’t doing business with you, they’re doing business with your competitors.
SEO is the process of getting your website to naturally rank high on the first page of Google (and the other search engines) for the specific phrases your potential customers are searching for. It also generally generates higher click-through rates than SEM.
The service we offer is a comprehensive optimisation strategy for businesses seeking more clients in specific locations. We’ll conduct a full discovery audit that includes research into your website’s current SEO landscape, as well as keyword research and a full page-one competitor analysis. Then, once we have all the facts, we can begin to build out a customised SEO program that will steadily increase your rankings until you land on page one (as fast as possible).
While PPC typically receives lower click through rates than SEO (largely due to how most companies run their campaigns), it offers a number of advantages that aren’t available through SEO. PPC allows you to immediately appear in the top search results without the month+ wait time of SEO, and it also allows you to create and test both ads and landing pages against each other.
This means you have the ability to optimise your ad campaigns to increase the number of people that click on your ads, while decreasing your cost per click. It also allows you optimise your landing pages to continually increase the percentage of the people that click through on to your website into leads and customers.
This is important. If you can double your click through rates and double your landing pages conversion rates, you can quadruple your leads/sales. Our goal is to generate the highest possible return on investment for our clients PPC campaigns.
PRO-ACTIVELY generating new leads and customers is the key difference that separates thriving, financially secure and industry leading companies from those that struggle to pay the bills each month.
I can help you set up the marketing systems you need to grow your business. Let’s have a 1 on 1 talk and see if we’re a good fit for each other.